Understanding the Ricer Culture

I define a Ricer as one who uses cosmetic and mechanical modifications to a vehicle, particularly those manufactured by Honda, Nissan, Toyota, and Hyundai but even domestic models are getting the treatment lately.

Here is a quick rundown on what might make one a ricer.

Thing is, I understand the ricer culture. As a kid we used to get old beaters like 1970 Chevrolet Camaro’s and 1967 Pontiac GTO’s and hop them up, put wild paint jobs on and then take out and wreck them shortly thereafter. Only so many telephone poles you can wrap a car around I suppose.

Just look around at stock manufacturer models today. They all pretty much look the same. There isn’t anything unique about mass produced models. This has been the theme since the first Model T rolled off the production line. So it isn’t any surprise that people want to modify their vehicles to express their individuality.

I suppose you can only beat a dead horse so many time, probably why Bryan’s Rice-Boy page hasn’t been truly update since 2001. But it is still up there for all to see.

But then there’s Joe’s Riced Rides page. Not quite as extreme as Bryan’s page it’s amusing none the less.

I guess what I’m trying to say here is that I just don’t understand all the haters out there. As a lapsed gear head, I really don’t get it. I guess we looked at mechanical first and cosmetic second. The 1967 GTO referenced above was primer white and primer black. But that car could move.

It’s nice to see the Ricer community starting to tumble to true performance mods. But it isn’t easy on newer vehicles. I’m a tech guy and understand the underpinnings of that makes an IC engine tick along with an understand of the electronics necessary to make them meet performance and emisssions standards. But modifying a new car would scare the crap out of me.

But it isn’t me alone. Friend of mine bought a brand new Expidition back in 1999, with the 4.5L engine. Curious thing was that on cornering the engine would stall.

We found out that it was a flaw in the engine control firmware. Apparently what was happening was that the fuel injectors on drop to idle weren’t supplying enough fuel to keep the engine running.

Ford’s solution was to give him a new Expidition with the 5.4L engine which didn’t ahve that particular problem.

Ok, enough rambling.

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